Brands are now able to roll out digital promotions and direct marketing campaigns much closer to the consumers, namely when consumers are holding the product in their hands.
Even further, creating individualized campaigns for different products or regions they are being sold will be made possible.
By direct interaction between consumers and brands, customer retention can be improved and strengthened.
Enhance your up- and crossselling by rewarding the customer for interacting with more or different products of your brand. Be it through raffles or purely digital rewards like branded games or content.