Recent studies show that a majority of consumers is ready to download brand specific apps. As per consumer research conducted in September 2017 in Germany with 1000 participants, 2 of 3 Germans would rather buy a product with virtual benefits than one without.
Consumers say that interactive packaging makes your brand:
- » more innovative (62%)
- » more open minded (57%)
- » more attractive (49%)
- » more trustworthy (40%)
Among all participants, 58% would be willing to download a brand specific app and 65% would rather buy a product with interactive packaging than one without.
The participants were between 18-65 years old and the research was conducted through computer aided web interviews with a focus on smartphone or tablet possession.
Consumer Research Germany, marketmind 9/2017