Interactive packaging, however, goes a step further than intelligent packaging. This type of packaging does not only inform the consumer about certain attributes or the condition of the product, but the consumer can directly interact in a two-way-dialogue.
It turns your packaging into a digital content channel!
After the packaging was scanned, content will be received through the app and in the next step the consumer is able to perform different activities depending on the brand and packaging. By completing these activities, the two-way relationship can be experienced as the consumer can feed information back to the app, and so on.
Interactive communication will be the result of interactive packaging. That way you have direct and unmediated access to your target group of existing consumers.